About the client
Al-Kayyali Medical Center is an integrated that contains most of the general and specialized clinics, as it has been in the field of medical services for more than twenty-seven years. Totally.
Since it has gained a good reputation in this field, we will strive to preserve it and we aspire to be the first choice for people from among the complexes devoting efforts towards further progress with commitment to providing the finest services and relying on the policy of everyone in the service of the patient
The information gathered during our discovery drove us to our user experience strategy phase. We knew the most important aspect was to identify who the users are and then set a top goal: structure the site navigation in a way that would be intuitive for visitors to be able to find the information they’re looking for with minimal clicks.
Since the site is mainly informational and serves to drive people at the top of the sales funnel deeper into the funnel, we knew browsing would be one of the top reasons people came to the site. We introduced a main CTA across the site driving people to the projects section where they could look at stunning photos of Al-Kayyali Medical Center products in action in order to inspire them for their project.
Our approach during the design phase was to craft a fully functional, yet simplistic website that caters to each of its users while also remaining engaging. We wanted to demonstrate Al-Kayyali Medical Center’s ingenuity with an equally innovative site that reinstates the dominance NPF has in the architectural lighting industry, all while simply and directly presenting the visitor with what they’re looking for. The client had a very strong brand identity, which we seamlessly implemented into their web presence. We strove to refresh the previously out-of-date site with a clean, modern, and minimalistic look through increased imagery and a crafted flat, brutalist style layout for a fresh and engaging look. Our development team used best practices for developing the site on a custom .NET responsive framework. The product structure was unique from a typical product catalog site, which introduced a fun challenge into the architecture.