About the client
Established in 2007, as the most modern company in Qatar in manufacturing UPVC windows and doors, due to the speed and the high quality of the production machines. Doha UPVC Windows & doors takes pride in all its products and services. We deliver top quality products on time and within budget to insure all our clients requirements and expectations are fulfilled. We at Doha UPVC strive to be your one stop shop and promise to provide an amazing customer experience.
While evaluating UPVC’s previous website, it was apparent that the site was not a fair representation of the cutting edge products UPVC had to offer. We found that despite their rapid growth in popularity for being a revolutionist in the industry of fine architectural lighting, UPVC’s site design was described as outdated, boring, and un engaging.
The site was not user friendly, the navigation was confusing, and the design had previously been built on a small and retired grid structure, which played a key role in making the site looked outdated. This content was also extremely difficult for them to update in the CMS without breaking something on the front end of the site.
To update the visual appeal of the site, we focused our redesign on adding color, versus its previous monochromatic color scheme of black and white. We also simplified the site navigation and made it easier for site admins to make updates through the CMS.
The information gathered during our discovery drove us to our user experience strategy phase. We knew the most important aspect was to identify who the users are and then set a top goal: structure the site navigation in a way that would be intuitive for visitors to be able to find the information they’re looking for with minimal clicks.
Since the site is mainly informational and serves to drive people at the top of the sales funnel deeper into the funnel, we knew browsing would be one of the top reasons people came to the site. We introduced a main CTA across the site driving people to the projects section where they could look at stunning photos of UPVC products in action in order to inspire them for their project.
Our approach during the design phase was to craft a fully functional, yet simplistic website that caters to each of its users while also remaining engaging. We wanted to demonstrate UPVC’s ingenuity with an equally innovative site that reinstates the dominance UPVC has in the architectural lighting industry, all while simply and directly presenting the visitor with what they’re looking for. The client had a very strong brand identity, which we seamlessly implemented into their web presence. We strove to refresh the previously out-of-date site with a clean, modern, and minimalistic look through increased imagery and a crafted flat, brutalist style layout for a fresh and engaging look. Our development team used best practices for developing the site on a custom .NET responsive framework. The product structure was unique from a typical product catalog site, which introduced a fun challenge into the architecture. UPVC