Importance of a logo
Increasing your leads and growing your business are the top goals of every business person or organization. Lead building and business growth go hand-in-hand and depend on each other. Multiple managers and business owners, especially start-ups think that business and lead growth starts with the salespeople making phone calls. This view of building a business is old and weak. There are many factors that can help in expanding the business, marketing it and making it more accessible by all target leads. Social media channels, email marketing, SEO, content creation, and design and other new ways that can help you reach your target customers. SEO in the previous sentence may have caught your attention. So what does search engine optimization have to do with increasing your leads and growing your business?
Search engine optimization
With the available access to the Internet, users expect to find information and answers to their questions easily and immediately. Different websites provide the content containing the information users are rapidly looking for. However, there are other millions of websites out there on the Internet and not all of them appear in the search results. Only the ones which were considered the most relevant and credible appear. After all, a user is in a hurry to get specific information so they don’t want to waste their time reading irrelevant website content.
This is where SEO, or search engine optimization, comes. Behind every search query typed in by a user, there are a lot of details. Those essential details and processes will help your business name appear in the first pages of any search engine, this is called “Ranking”.
But why is ranking so important for your website? Well, as mentioned, 24/7 Internet access and people’s expectations for immediate answers and information, the first-page search results will be read while those on the following pages will most probably be ignored.
It is only through implementing a good online marketing strategy with good SEO of your website that there is a greater possibility of your website receiving one of these top rankings. Increasing website visitors and possible leads and customers should be your goal.
SEO not only has the function of bringing more traffic to your website, but it also attracts quality leads who are interested in your brand, product or service.
If search engine optimization is a strange concept for you, it can be overwhelming to try and find out where to start, what to do and how to do it. There are some simple SEO tips that you can start with to implement SEO on your website:
Use the targeted keywords
The best starting point for an SEO strategy is the implementation of keywords. You can access a popular usable keyword tool where you can find which keywords fit your industry and will fit your target customers.
After that, use keyword phrases and implement them throughout the content on your website.
When looking for keywords to target, look for ones with higher search volume, and higher monthly searches. You may feel tempted to go after broad, short keywords and phrases ( also known as generic keywords), like everyone else. But when you decide to target long-tailed keywords (keywords or keyword phrases that contain more words that are also more specific), your website’s chances of getting ranked increase and people will find and visit your site easier and that will result in more leads interested in your product or service.
What is a logo and what distinguishes a good one?
A logo is a mixture of text and graphics that tells people your small business’s name while also creating a visual symbol that expresses your goal. It’s an important aspect of your brand’s identification (what people will see).
An excellent logo is memorable, distinguishes you from the competition, and encourages brand loyalty. How do you do it? It is imbued with significance. What is the reason for this? Because your brand is formed on your company’s belief system, fundamental values, purpose, mission, and vision. Not your logo is what people remember and tell their friends about.
Nobody is interested in your logo (except for graphic designers, or those with an eye for design). What matters most to people is their experience and what your brand stands for. On the surface, the good design seems professional, but it also represents something deeper.
Why hiring a Brand logos Designer is vital for your business?
Have you ever noticed that when you think of Coca-Cola, Facebook, McDonald’s, or Mastercard, you think of their logos? Those logos are made with great care and attention, which allows graphic designers to work more freely.
Anywhere on the internet, you can find a graphic designer to work on a logo. You can find them through freelance directories, job search sites, or even social media (if you look close enough) (if you look close enough).
A good graphic design, on the other hand, can draw customers in by improving the visual appeal of websites, logos, brochures, advertisements, and other media.
Spend for quality
If you decide you need to engage a graphic designer, be prepared to pay a premium for high-quality work. I’ve seen a lot of entrepreneurs and business owners try to design their own logos instead of hiring a graphic designer to save money, only to regret it afterward.
After you’ve established your brand, rebranding may be costly and time-consuming. DO NOT scrimp on the most significant piece of graphic design your firm will ever own and represent.
You’ll be able to locate the ideal solution that fits what you’re trying for, especially with the huge number of logo design possibilities available nowadays. According to Micro Creatives’ infographic, over 67 percent of small firms are prepared to pay $500 for a logo.
Can’t I just design a logo myself?
When you can do it yourself, why pay a graphic designer? Because they are trying to save money, many businesses and entrepreneurs fall into this trap.
DIY is more costly than you would expect. There is seldom a good reason to design your own logo, and there are plenty of horror stories to convince you otherwise.
The expense of re-designing a logo is small when compared to the enormous cost of altering the logo on a company’s building, a fleet of cars, and every business card/flyer/promotional material/T-shirt. Simply rebranding the logo can potentially cost tens of thousands of dollars.
Is it possible to hire an online freelance designer?
When compared to hiring an agency, employing an online freelance graphic designer is less expensive, but you will be the project manager and be responsible for the majority of the administrative work.
If you’re on a tight budget and have the time to closely oversee your own logo creation, this is the option for you. When hiring graphic design freelancers, keep in mind the time commitment you’ll be making.
Hiring a freelance creative online is simple, quick, and cost-effective. There are, however, a few things you should be aware of before employing one.